Research: Commercial Conventions

    I am doing a commercial on the Nintendo Switch. Nintendo Switch commercials are only produced and released by the Nintendo company. These commercials typically show a person or a group of people in a living room playing on the Nintendo Switch. The costumes worn are casual everyday wear like t-shirts, sweatshirts, jeans, sweatpants and sneakers. Props always include the Nintendo Switch, the Joy-Cons, the Nintendo Switch dock, headphones and the Joy-Con grip. The actors appearance is very calm, relaxed and happy. They are very into the game that is being played on the Switch and it is clearly seen that they are having a lot of fun. The way the actors are reacting and the light and fun music in the add to the excitement of the gameplay being shown. The commercial shows fun gameplay to attract younger audiences. They also show the versatility of the Nintendo Switch to attract older audiences. 

    The convention in Nintendo Switch commercials is the classic sound that the Joy-Cons make as you connect them to the main console. Also, the commercials end with a voiceover of a group of people saying Nintendo Switch. Nintendo has a moving graphic of two Joy-Cons connecting. Whenever there is a close-up shot on the product the words Nintendo Switch are always clear and visible to the audience.

    A big part of the commercials is the use of pathos. The commercials show friends having fun and bonding while playing on Nintendo Switches. This persuades the audience to buy the product because it is another way to create and strengthen friendships. It also appeals to the audience by clearly showing the versatility of the console. It highlights how easy it is to play on the go or at home. This broadens the different types of audience that can be reached. 





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