Creative Critical Reflection

      1. How does your product use or challenge conventions AND how does it represent social groups or issues? 
            The commercial uses multiple different things to make it enjoyable. The most noticeable being editing and background sounds. The editing allows the audience to become more engaged with the commercial and the product. The contrasting colors of each shot are a perfect example of this editing. The background music creates the fun, playful atmosphere of the commercial and adds excitement. Background music connects visuals with audio in order for the audience to achieve a more engaging viewing experience. The groups of people to most identify with the commercial is the gaming community. It is also likely to appeal to younger age groups and the high technology community and industry. 

    2. How does your product engage with the audiences AND how would it be distributed as a real media text? 
        The commercial engages the audience through the music and the gameplay. The gameplay shown allows the audience to be drawn into the screen and to want to interact with the game. The music allows balances out the exciting gameplay shows. This creates an audio-visual experience for the audiences. It allows them to relate what they are seeing with music, and vice-versa. The commercial would be distributed on TV and through ads on platforms such as YouTube. Most likely on children and teen TV channels because with game consoles, that is the usual target audience. Also as YouTube advertisements on gaming videos and gaming livestreams.

    3. How did your production skills develop throughout this project?
        For this project, I learned how to add background music to videos and how to create a voiceover. I had little experience with editing videos together before this project, and less experience with layering audios. I was able to record myself and multiple others for the voiceover at the end of the commercial. I also learned how to cut music and make it louder for the scene or more for background.

    4. How did you integrate technologies - software, hardware, and online - in this project?
        The editing software I used for this project was iMovie. Once in iMovie, I placed the video clips in order and made the first clip brighter than the rest. I then added the background music and trimmed it to the preferred length. I finally compiled voice memos of myself and multiple others, saved them to my computer and them placed them as voiceover over the final clip of the commercial. 





Comments

Post a Comment

Popular posts from this blog

Finding Fonts

Image
 Once I returned from my trip, there was a time we were not filming. I took advantage of this and began looking for fonts that would fit our opening sequence. I am editing on iMovie, so I looked into the fonts that are offered on there. I couldn't find any fonts that matched the ideas we had previously come up with. I spoke with my group about the font issue, and we looked into other editing platforms. It turned out that iMovie was the easiest place for all of us to edit. So, I became more open minded about the fonts that we had on iMovie. I started experimenting with the different fonts. To do this, I selected one of the clips from what we had previously filmed and put it into iMovie. Once there, I uploaded the clip into a new project and made sure it was the correct length to display the title. Then, I went to the title and fonts option and tested many different fonts. The fonts in iMovie are somewhat basic so it was hard to find some that I genuinely liked. I was able to narrow ...
Read more

Commercial Planning

Image
  1. Props - The commercial is about Nintendo Switch the main prop will be the Switch and the Joy-Cons. Other props will include the Nintendo Switch Lite, Nintendo Switch dock, a high speed HDMI cable, the Joy-Con grip, headphones, and the AC adapter.  2. Costumes - The commercial will include three people. The three subjects will be wearing casual everyday clothes. The outfits will most likely be t-shirts or sweatshirts, jeans and leggings, and sneakers.  3. Schedule 10/21/20 - Decide what I will do the commercial on and begin researching for it. Find out about conventions and common aspects of the commercial.  10/22/20 - Plan out the commercial and how many people I will include, how many locations, etc. 10/25/20 - Create storyboard so I can have an idea of the way I will film and edit the commercial. 10/27/20 - Film in locations 1 and 2, possibly 3. 10/28/20 - Film in location 3 if it was not done the previous day. 10/29/30 - Edit the commercial. 4. Location List ...
Read more